All Items on Sale

Your favourite Born gels are back in stock, including the new flavour: Forest Fruits! Ready-made liquid energy gel with an incredible effect. BORN...

Rimpact ORIGINAL V1 Tyre Insert Set Contents Per Pack: 2x Original Tyre Inserts 2x 44mm, 55mm Rimpact Insert Compatible Valves (currently ...

Watts & Minerals is an effervescent tablet that dissolves in water or can be added to your sports drink as an 'upgrade' on hot training days. T...

Squeezy Energy Gels were the world's first products of this type and offer endurance athletes in training and competition a smart solution for prof...

The V2 of our legendary 77designz CRASH PLATE is milled from extremely tough 7075 T6 aluminum. It protects your chainring (round or oval) from imp...

I Product Specs Available in 30-36t  Crank fitment - Shimano Direct Mount, SRAM 3-bolt, SRAM 8 Bolt , Raceface and Hope. Ebike options comin...

GUMMY BAR - 3PACK MULTIFRUIT FLAVOUR + CAFFEINE The BORN Gummy Bar really IS different. Vegan-friendly, because it is based on pectin, not sticky ...

SOFTENING BODY CARE BORN NO FRICTION CREAM is caring for the skin. Ideal for protection of sensitive skin, especially the buttocks, against irritat...

A new look for UCI WorldTeam Alpecin-Deceuninck in the 2024 season with a blue denim effect jersey design. The jersey is made by combining several ...

44mm Presta Tubeless fits most road and MTB rims Suitable for use with Tire Inserts  Does not clog thanks to three air inlets on the bottom  4...

This exclusive replica short sleeve jersey, in the design of the UCI cycling road race world champion Mathieu van der Poel, is made from a great co...

Mens limited edition of UCI WorldTeam Alpecin-Deceuninck’s Tour de France kit. The jersey is made by combining several types of fabrics. High elast...

STIMULATING OIL BORN START UP is a non-warming sports oil that activates your muscles. START UP contains a special selection of high quality ingred...

Michelin's Power Road Tubeless Tire is their first tubeless road tire and is the number one choice for competition and training, offering excelle...

The combination of refiller (500ml) and dispenser (125ml / 150ml) is the cheaper and more environmentally friendly alternative to gel sachets and ...

FRESH BODY & MIND BORN AWAKE SHOWER awakens your body! This shower gel gives you an extremely fresh experience. It is perfect for a morning sho...

The PASSION Z3 Carbon Jersey is designed for people who prefer a more relaxed fitting top. It is mainly constructed from a knitted fabric. This fab...

Metron 5D ACR integrated handlebar, the stiffest and most aero integrated handlebar and stem system. Mixing aerodynamics and ergonomics, the unique...

Extremely lightweight saddle clamp for the diameter 34.9. Available in many Sizes and anodized colors. Standard with a T25 titanium screw. Designed...

Limited Edition  This special edition Blue Marine Foundation jersey is made using recycled fabrics that are certified to international standards (G...

The new Graal Sprint Evo handlebar comes from our R&D department and drawing on our track experience, we have developed and designed an except...

To experience the power of the new Neatflow Cleaner Beech, Thistle and Dandelion, we came up with a starter kit. In the high quality and sturdy buc...

REFRESH WITHOUT WATER BORN WASH LOTION allows you to refresh without water. It's no problem if there is no place where you can refresh: WASH LOTION...

This exclusive replica kid’s short sleeve jersey, in the design of the UCI cycling road race world champion Mathieu van der Poel, is made from a co...

A great kids jersey for potential future champions and young fans of the Alpecin-Deceuninck team. Made with a full zip, the elastic fabric delivers...

WARM YOUR MUSCLES BORN WARM UP combines the active ingredients of herbs for a strong warming effect. Ideal for use during bad weather conditions, s...

The Motion jersey is a great combination of fine fabrics which are lightweight, stretchy and breathable. The elongated sleeves feature an adhesive ...

The combination of refiller (500ml) and dispenser (125ml / 150ml) is the cheaper and more environmentally friendly alternative to the gel sachets a...

INSULATING BODY OIL BORN PROTECT OIL forms a water repellent, protective film on your skin. Your body heat is insulated, so you will not cool down....

EXTREME WEATHER PROTECTION BORN PROTECT EXTRA is a powerful balm to protect body parts with poor blood flow like feet, knees and tendons. This prod...

HIGH GRADE SKIN/CHAMOIS CARE BORN Cyclist POWDER keeps skin and chamois dry and contains soothing ingredients. Ideal to protect sensitive skin agai...

For potential future champions and young fans of the Alpecin-Deceuninck team, we also offer a junior's version of the limited edition Tour de Franc...

Cube Integrated Cockpit, Width: 44cm, Length: 10cm Purchased in January of 2023, however, they were never ridden. These bars are missing the cable ...

100% PURE & PRO Professional massage oil. BORN MASSAGE OIL is a neutral and pure product, composed of 100% vegetable oils. Caring for hands an...

The MOTION Z6 jersey is made in a classic cut from Flair fabric, which offers high elasticity, efficient moisture management and a soft, comfortabl...

Down to the millisecond accurate timing. The aerodrome unit, a wireless lap trigger with a tapeswtich, marks the start and end of each lap providin...

Limited Edition  This special edition Blue Marine Foundation jersey is made using recycled fabrics that are certified to international standards (G...

Crafted from 100% merino knitted fabric, this retro style jersey is perfect for summer. Even in warm sunny weather the fabric retains all necessary...

Hollow steel dome makes for the stiffest gear cluster ever at the lightest weight Heat-treated, high-grade tool steel provide superlative durabil...

The PRO Tharsis Dropper Post is a lightweight 100-millimetre, infinite-travel, dropper seatpost.   Designed to provide you with a better sports...