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Rimpact ORIGINAL V1 Tyre Insert Set Contents Per Pack: 2x Original Tyre Inserts 2x 44mm, 55mm Rimpact Insert Compatible Valves (currently ...

Your favourite Born gels are back in stock, including the new flavour: Forest Fruits! Ready-made liquid energy gel with an incredible effect. BORN...

Watts & Minerals is an effervescent tablet that dissolves in water or can be added to your sports drink as an 'upgrade' on hot training days. T...

ISO PRO Hydration Drink Energy rich sports drink with added salt, which ensures proper regulation of the fluid balance. Power training and enduran...

SOLESTAR KONTROL cycling insoles are designed for the performance cyclist. The unique fiberglass construction provides a strong and stable platform...

SOLESTAR BLK cycling insoles are designed for the highest level of performance. The unique carbon fibre construction provides unparalleled support,...

VANILLA OATMEAL CARB BAR BORN FLAPJACK BAR is an oatmeal-based energy bar which gives a great taste experience. This bar does not melt in warm weat...

Our PASSION Z3 bibshorts have undergone a makeover to deliver our best shorts ever. New lighter and more breathable mesh straps combine with a supe...

GUMMY BAR - 3PACK MULTIFRUIT FLAVOUR + CAFFEINE The BORN Gummy Bar really IS different. Vegan-friendly, because it is based on pectin, not sticky ...

ISOTONIC Hydration Drink Citrus Fruits Classic isotonic sports drink with a refreshing citrus taste. Developed in collaboration with professional ...

The V2 of our legendary 77designz CRASH PLATE is milled from extremely tough 7075 T6 aluminum. It protects your chainring (round or oval) from imp...

Squeezy Energy Gels were the world's first products of this type and offer endurance athletes in training and competition a smart solution for prof...

SOFTENING BODY CARE BORN NO FRICTION CREAM is caring for the skin. Ideal for protection of sensitive skin, especially the buttocks, against irritat...

THE NEW ERA IN CYCLING. Ride faster, more comfortably, and with increased puncture protection. BlackChili Compound: The crucial balance. The rollin...

44mm Presta Tubeless fits most road and MTB rims Suitable for use with Tire Inserts  Does not clog thanks to three air inlets on the bottom  4...

A new look for UCI WorldTeam Alpecin-Deceuninck in the 2024 season with a blue denim effect jersey design. The jersey is made by combining several ...

Silicone Shoe Covers are designed to keep your feet warm and dry in cold, wet weather. They are made to provide additional insulation than our 2.0...

BORN Block Strawberry Lemon Flavour CARBS, MAGNESIUM & CAFFEINE BORN BLOCK is a chewable tablet with a unique blend of carbohydrates, caffeine...

The PASSION Z3 Project TT 1.0 is our fastest ever skinsuit optimised for time trialing. Using Vorteq patented technology, we spent many hours in th...

Mens limited edition of UCI WorldTeam Alpecin-Deceuninck’s Tour de France kit. The jersey is made by combining several types of fabrics. High elast...

STIMULATING OIL BORN START UP is a non-warming sports oil that activates your muscles. START UP contains a special selection of high quality ingred...

A super-light Enduro Stem with a 35mm clamp that you can rely on. The smart one-piece construction allows for low weight while being sturdy and sti...

The PASSION Z3 Aero is our most versatile short sleeve jersey and has been designed to meet the demands of professional teams. The fabrics are ligh...

Cycling shorts of the Belgian UCI WorldTeam Alpecin-Deceuninck from our ELITE range. Constructed in an anatomic cut and made from 4-way stretch Lyc...