All Items on Sale

Your favourite Born gels are back in stock, including the new flavour: Forest Fruits! Ready-made liquid energy gel with an incredible effect. BORN...

Rimpact ORIGINAL V1 Tyre Insert Set Contents Per Pack: 2x Original Tyre Inserts 2x 44mm, 55mm Rimpact Insert Compatible Valves (currently ...

Watts & Minerals is an effervescent tablet that dissolves in water or can be added to your sports drink as an 'upgrade' on hot training days. T...

Squeezy Energy Gels were the world's first products of this type and offer endurance athletes in training and competition a smart solution for prof...

The V2 of our legendary 77designz CRASH PLATE is milled from extremely tough 7075 T6 aluminum. It protects your chainring (round or oval) from imp...

GUMMY BAR - 3PACK MULTIFRUIT FLAVOUR + CAFFEINE The BORN Gummy Bar really IS different. Vegan-friendly, because it is based on pectin, not sticky ...

I Product Specs Available in 30-36t  Crank fitment - Shimano Direct Mount, SRAM 3-bolt, SRAM 8 Bolt , Raceface and Hope. Ebike options comin...

SOFTENING BODY CARE BORN NO FRICTION CREAM is caring for the skin. Ideal for protection of sensitive skin, especially the buttocks, against irritat...

A new look for UCI WorldTeam Alpecin-Deceuninck in the 2024 season with a blue denim effect jersey design. The jersey is made by combining several ...

44mm Presta Tubeless fits most road and MTB rims Suitable for use with Tire Inserts  Does not clog thanks to three air inlets on the bottom  4...

Mens limited edition of UCI WorldTeam Alpecin-Deceuninck’s Tour de France kit. The jersey is made by combining several types of fabrics. High elast...

STIMULATING OIL BORN START UP is a non-warming sports oil that activates your muscles. START UP contains a special selection of high quality ingred...

These exclusive replica bib shorts, in the black design of the UCI cycling road race world champion Mathieu van der Poel, are constructed from high...

Michelin's Power Road Tubeless Tire is their first tubeless road tire and is the number one choice for competition and training, offering excelle...

Cycling shorts of the Belgian UCI WorldTeam Alpecin-Deceuninck from our ELITE range. Constructed in an anatomic cut and made from 4-way stretch Lyc...

The combination of refiller (500ml) and dispenser (125ml / 150ml) is the cheaper and more environmentally friendly alternative to gel sachets and ...

FRESH BODY & MIND BORN AWAKE SHOWER awakens your body! This shower gel gives you an extremely fresh experience. It is perfect for a morning sho...

Extremely lightweight saddle clamp for the diameter 34.9. Available in many Sizes and anodized colors. Standard with a T25 titanium screw. Designed...

Limited Edition  This special edition Blue Marine Foundation jersey is made using recycled fabrics that are certified to international standards (G...

The new Graal Sprint Evo handlebar comes from our R&D department and drawing on our track experience, we have developed and designed an except...

To experience the power of the new Neatflow Cleaner Beech, Thistle and Dandelion, we came up with a starter kit. In the high quality and sturdy buc...