All Items on Sale

Your favourite Born gels are back in stock, including the new flavour: Forest Fruits! Ready-made liquid energy gel with an incredible effect. BORN...

Rimpact ORIGINAL V1 Tyre Insert Set Contents Per Pack: 2x Original Tyre Inserts 2x 44mm, 55mm Rimpact Insert Compatible Valves (currently ...

Watts & Minerals is an effervescent tablet that dissolves in water or can be added to your sports drink as an 'upgrade' on hot training days. T...

The V2 of our legendary 77designz CRASH PLATE is milled from extremely tough 7075 T6 aluminum. It protects your chainring (round or oval) from imp...

Squeezy Energy Gels were the world's first products of this type and offer endurance athletes in training and competition a smart solution for prof...

GUMMY BAR - 3PACK MULTIFRUIT FLAVOUR + CAFFEINE The BORN Gummy Bar really IS different. Vegan-friendly, because it is based on pectin, not sticky ...

SOFTENING BODY CARE BORN NO FRICTION CREAM is caring for the skin. Ideal for protection of sensitive skin, especially the buttocks, against irritat...

44mm Presta Tubeless fits most road and MTB rims Suitable for use with Tire Inserts  Does not clog thanks to three air inlets on the bottom  4...

A new look for UCI WorldTeam Alpecin-Deceuninck in the 2024 season with a blue denim effect jersey design. The jersey is made by combining several ...

The PASSION Z3 Project TT 1.0 is our fastest ever skinsuit optimised for time trialing. Using Vorteq patented technology, we spent many hours in th...

The PASSION Z3 Aero is our most versatile short sleeve jersey and has been designed to meet the demands of professional teams. The fabrics are ligh...

STIMULATING OIL BORN START UP is a non-warming sports oil that activates your muscles. START UP contains a special selection of high quality ingred...

Mens limited edition of UCI WorldTeam Alpecin-Deceuninck’s Tour de France kit. The jersey is made by combining several types of fabrics. High elast...

PASSION Z3 | Skinsuit PROJECT RR 1.0 The PASSION Z3 Project RR 1.0 is our fastest ever skinsuit designed specifically for road racing. Using Vort...

Cycling shorts of the Belgian UCI WorldTeam Alpecin-Deceuninck from our ELITE range. Constructed in an anatomic cut and made from 4-way stretch Lyc...

This exclusive replica short sleeve jersey, in the design of the UCI cycling road race world champion Mathieu van der Poel, is made from a great co...

To experience the power of the new Neatflow Cleaner Beech, Thistle and Dandelion, we came up with a starter kit. In the high quality and sturdy buc...

Metron 5D ACR integrated handlebar, the stiffest and most aero integrated handlebar and stem system. Mixing aerodynamics and ergonomics, the unique...

Limited Edition  This special edition Blue Marine Foundation jersey is made using recycled fabrics that are certified to international standards (G...

Michelin's Power Road Tubeless Tire is their first tubeless road tire and is the number one choice for competition and training, offering excelle...

Extremely lightweight saddle clamp for the diameter 34.9. Available in many Sizes and anodized colors. Standard with a T25 titanium screw. Designed...

These exclusive replica bib shorts, in the black design of the UCI cycling road race world champion Mathieu van der Poel, are constructed from high...

These exclusive replica bib shorts, in the white design of the UCI cycling road race world champion Mathieu van der Poel, are constructed from high...

A great kids jersey for potential future champions and young fans of the Alpecin-Deceuninck team. Made with a full zip, the elastic fabric delivers...

The combination of refiller (500ml) and dispenser (125ml / 150ml) is the cheaper and more environmentally friendly alternative to the gel sachets a...

The combination of refiller (500ml) and dispenser (125ml / 150ml) is the cheaper and more environmentally friendly alternative to gel sachets and ...

This air chamber valve cap lets you place your favorite beverage cap on top of your fork. This small part motivates you to keep going until the end...

INSULATING BODY OIL BORN PROTECT OIL forms a water repellent, protective film on your skin. Your body heat is insulated, so you will not cool down....

WARM YOUR MUSCLES BORN WARM UP combines the active ingredients of herbs for a strong warming effect. Ideal for use during bad weather conditions, s...

Metron 5D ACR integrated handlebar, the stiffest and most aero integrated handlebar and stem system. Mixing aerodynamics and ergonomics, the unique...

This exclusive replica kid’s short sleeve jersey, in the design of the UCI cycling road race world champion Mathieu van der Poel, is made from a co...

The new Graal Sprint Evo handlebar comes from our R&D department and drawing on our track experience, we have developed and designed an except...